RUSSIAN LG SIGNATURE ART WEEK AT THE MOSCOW MUSEUM OF CONTEMPORARY ART (MMOMA)

2024 Author: Gavin MacAdam | [email protected]. Last modified: 2023-12-16 13:38

December 4, 2018, MMOMA, Petrovka 25. LG Electronics, together with renowned Italian architect and designer Alessandro Mendini, are organizing a unique exhibition “LG SIGNATURE Russian Art Week at MMOMA” (Moscow Museum of Modern Art) in the context of a series of exhibitions in Germany, Russia and Spain

The main concept of the project is the combination of five products of the ultra-premium LG SIGNATURE brand with unique works of art from the storerooms of the Museum of Modern Art in one space. Thus, LG SIGNATURE, presented in the form of art objects, will support the unified artistic concept of the global LG SIGNATURE ART WEEK program from the architectural bureau Alessandro Mendini. The author of the project selected ten works by artists of the 20th and 21st centuries. from the collection of the museum, in particular the works of Niko Pirosmani, Petr Belenok, Eduard Steinberg, Francisco Infante-Arana.

The guests of the first opening day were representatives of Russian media, architects and interior designers, as well as ambassadors and friends of the LG SIGNATURE and MMOMA brands: director and producer Yegor Konchalovsky, dancer and choreographer Evgeny Papunaishvili, designer Galina Yudashkina, TV presenter Anfisa Chekhova, Bolshoi Theater premieres Anna Tikhomirova and Artem Ovcharenko, restaurateur William Lamberti, designer and author of popular cookbooks, publisher, business woman Nika Belotserkovskaya, Polina Kitsenko, writer Alexander Tsypkin, actress Olga Kabo, renowned goalkeeper and DJ Ruslan Nigmatullin. Anyone can also appreciate the masterpieces of world art and the aesthetics of advanced premium technology from LG during the open visit of the exhibition from December 6 to December 9, 2018.

The ALESSANDRO MENDINI architectural bureau is responsible for creating and maintaining a unified artistic concept for the world LG SIGNATURE ArtWeek program and providing architectural supervision by representatives of the architectural bureau. This alliance of architecture and technology is very important, since Alessandro Mendini is the founder and creative director of the architectural bureau, a popular architect, art critic, historian and design theorist, an outstanding figure of "radical" and then "new design". The images created by the bureau over twenty years, and his figure, who has become a critic, poet and soul of the renewal of Italian and international culture, embody the best features of the cultural figure of the Italian type. In the design of the exhibition, a special graphic design was used in the design, patterns of several colors black, beige, metallic and white, specially developed by the author of the project

A unique exhibition of the Russian Art Week LG SIGNATURE 2018 is held in the main building of the Moscow Museum of Modern Art, a historic mansion of the 18th century (known as the house of the industrialist Gubin, built by the famous Russian architect Matvey Kazakov) on Petrovka, 25. Selected canvases from the museum's collection are designed to reflect the idea Mehndini on finding a point of connection between contemporary art objects and the aesthetics of LG SIGNATURE objects. The ultra-premium LG SIGNATURE brand is designed to stay true to the true essence of every product. That is why each is a minimalist masterpiece that strikes the perfect balance between aesthetics and functionality.

Mr. Il Hwang Lee, President of LG Electronics in Russia and the CIS, said: “The ultra-premium brand LG SIGNATURE was presented in Russia last year under the motto“The Art of Seeing the Essence”. We continue to emphasize the harmony of technology and design, giving visitors the opportunity to feel the inner connection of the brand with the best creations of contemporary art."

Executive Director of MMOMA, Vasily Tsereteli: “LG SIGNATURE ArtWeek at MMOMA is a combination of the latest achievements in the field of advanced technologies and the collection of the Moscow Museum of Modern Art. The unique style of the outstanding architect and designer Alessandro Mendini, who became the author of this collaboration, is intended to emphasize the minimalist aesthetics and high quality of LG SIGNATURE products. Works from the MMOMA collection are combined with items from LG SIGNATURE: in this synthesis of art and technology, the viewer feels both the minimalism of the products and the versatility of the masterpieces. LG SIGNATURE equipment is presented in the museum halls in the form of peculiar “totems”: next to the works of Pirosmani, Steinberg, Novikov, Pivovarov, objects from the LG SIGNATURE line are located. LG's Russian Art Week at MMOMA is designed to highlight the points of contact between contemporary art and the brand's visual philosophy."

The first products in the line are an ultra-thin OLED TV with perfect color technology, an elegant double drum washing machine, a refrigerator with InstaView ™ Door-in-Door® function and a futuristic climate system. The exhibition will also feature a wine cabinet for the first time in Russia, previously presented only at IFA 2018.

LG SIGNATURE W series OLED TV, thanks to the "Picture on the wall" format - smooth contours and the thinnest panel profile, which is mounted without gaps to the wall - is like a masterpiece of world art. OLED TV reproduces deep blacks and perfect colors with 8 million self-illuminating pixels, each of which can independently adjust its own brightness. This technology reveals the full palette and reveals hidden details, allowing you to watch images in vivid colors. The combination of Dolby Atmos® and Dolby Vision ™ creates a movie-watching experience as if you are in a movie theater.

The body of the LG SIGNATURE refrigerator is made of textured steel, emphasizing minimalist style and impeccable appearance. The front panel of the InstaView ™ Door-in-Door® add-on section is made of tinted glass - if you knock twice, it becomes transparent, and you can see the contents of the refrigerator without opening the door, which prevents the loss of cold air and provides energy savings.

The LG SIGNATURE washing machine is equipped with two separate drums - a large one and a mini one at the base - now you can wash different items both simultaneously and independently. The steam wash function helps you to effortlessly and without detergents clean clothes, remove allergens and unpleasant odors. The unique round LCD display on the main drum makes it easy and convenient to operate the machine like a smartphone.

The climate complex LG SIGNATURE in winter helps to take care of the degree of skin moisture, and in summer it removes allergens, providing moisturized, purified and ionized air treated with ultraviolet light. Its transparent panel allows you to observe how the air purification process is going on, and the drops on it create the feeling of a warm summer rain.

Wine cabinet LG SIGNATURE, with a capacity of up to 65 bottles, thanks to several thermal modes, creates ideal conditions for the simultaneous storage of different types of wine and champagne. Two temperature-adjustable drawers for the freezer or refrigerator compartment allow you to store products such as cheeses, meats, ready meals and drinks. The special function of the automatic lifting of the basket in the lower drawer will make access to food faster and more convenient. The wine cabinet is equipped with a voice recognition module, an automatically opening door and a backlight function that allows you to look inside the cabinet through tinted glass without opening the door and thereby preventing unwanted temperature fluctuations and sunlight.

Within the framework of the LG SIGNATURE Russian Art Week, guests will be able to get acquainted with a large-scale project prepared by MMOMA - the first large personal exhibition in Russia by Jacques Lipschitz (1891 - 1973), one of the most important sculptors of the 20th century, a representative of the Paris School circle of artists, who embodied his work, the principles of Cubism. Sculptures by Jacques Lipschitz, along with the works of such masters as Pablo Picasso and Amedeo Modigliani, marked the birth of a new art and entered the collections of the largest museums in the world. To work on the project, Professor Cosme De Baranano, former director of the Institute of Contemporary Art of Valencia and deputy director of the Reina Sofia Center for the Arts in Madrid, world-class curator and connoisseur of Lipschitz's work, was involved, he curated more than 70 projects, including exhibitions by Alberto Giacometti, Eduardo Chillida, Philip Guston, Max Beckmann, Pablo Picasso, etc. The exhibition includes more than 100 works of the sculptor, including exhibits from the Georges Pompidou National Center for Art and Culture, the Israel Museum in Jerusalem, the Jacques and Yulla Lipschitz Foundation, the Museum of the History of Jerusalem in Paris, the Marlborough Gallery in Zurich and New York, as well as private collections in Europe and the USA.

The exhibition within the framework of the "LG SIGNATURE Russian Art Week" will be open to the general public on December 6 from 12:00 to 17:00, on December 7 and 8 from 12:00 to 15:00, and on December 9 from 12:00 to 21:00

About LG Electronics, Inc

LG Electronics, Inc. (KSE: 066570. KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances. The company employs 77,000 people worldwide in 125 branches. LG has five business units: Home Appliance & Air Solution, Home Entertainment, Mobile Communications, Vehicle Components and B2B, with global sales of $ 55.4 billion in 2017 (KRW 61.4 trillion).). LG Electronics is one of the world's leading manufacturers of flat panel TVs, smartphones, air conditioners, washing machines and refrigerators. For more information, please refer to