2024 Author: Gavin MacAdam | [email protected]. Last modified: 2023-12-16 13:38
The legendary athlete image combines technology with a commitment to quality. Both are key to the success of LG SIGNATURE's advanced home solutions
Seoul, October 16, 2020 - LG Electronics (LG) today announced that six-time Formula 1 World Champion Lewis Hamilton has become the Official Ambassador of LG SIGNATURE, a premium home solutions brand. Initially, Hamilton will be filming for a new campaign that aims to highlight and convey the brand's philosophy: "Art inspires technology, technology complements art."
In the new campaign, Hamilton will share with the audience his thoughts on how to lead a stylish and sophisticated life, what motivates him to be the best in his field, and how LG SIGNATURE fits into his lifestyle. Collaboration involves a combination of two main areas: elegance and quality of life. Lewis Hamilton joins LG SIGNATURE to demonstrate that great results require a lot of hard work.
Lewis Hamilton has many talents, details and design in general is important to him - he himself is the embodiment of skill and style. Hamilton's status and accomplishments will help underline the high performance of the premium brand's solutions.
“LG SIGNATURE is a brand that strives to be the best in everything, and that's what attracted me in the first place,” commented Lewis Hamilton. "LG SIGNATURE's modern solutions harmoniously combine the latest technology and design, maximum performance and a high level of quality."
“With a tireless drive for excellence in all areas, Lewis Hamilton embodies the LG SIGNATURE philosophy,” said Kim Jin Hun, head of LG's Global Marketing Center. - Influential in both sports and fashion, Lewis is an inspirational figure who exudes both artistry and technology. We are incredibly proud to have him with us."
LG SIGNATURE offers an ever-expanding lineup of new 88-inch and 77-inch 8K OLED TVs, wine cabinet, InstaView Door-in-Door ™ refrigerator, TWINWash ™ washer and more. The highest quality and meticulous attention to detail are essential features of every innovative brand solution. To learn more about LG SIGNATURE, visit www. LGSIGNATURE.com
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About LG SIGNATURE
LG SIGNATURE is the first ultra-premium brand in multiple product categories from LG Electronics, a recognized global leader in innovation. Offering products to the most discerning consumers, LG SIGNATURE is dedicated to providing a living environment with the most advanced technologies that guarantee sophistication, sustainability and refined luxury. Combining the best that LG has to offer, exclusive LG SIGNATURE products are designed with their purpose in mind - focusing on the core features of each product while maintaining the modern LG SIGNATURE signature design. www. LGSIGNATURE.com.
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