ULTRA PREMIUM BRAND LG SIGNATURE PRESENTED IN RUSSIA

2024 Author: Gavin MacAdam | [email protected]. Last modified: 2023-12-16 13:38

September 29, 2017, Moscow, Museum of Russian Impressionism - LG Electronics has introduced on the Russian market a new ultra premium brand LG SIGNATURE, which combines all the most advanced LG technologies, the highest achievements in design, workmanship and ease of use. LG SIGNATURE was created for those who live in the same rhythm with the big city, for active and successful people, for aesthetes and intellectuals. All products have a special corporate identity that the best specialists have worked on, perfecting every detail

At the Russian premiere held at the Museum of Russian Impressionism under the motto “The Art of Seeing the Essence”, LG SIGNATURE brand products were presented by famous people who fill Moscow with their creativity, make it stylish and modern and, of course, see it in their own way, down to the smallest detail. Brand ambassadors are: TV presenter and journalist Yekaterina Odintsova; director and producer Yegor Konchalovsky; Honored Artist of Russia Alika Smekhova; Igor Bukharov, President of the Federation of Restaurateurs and Hoteliers; Vlad Piskunov, chef of the fashionable Matryoshka restaurant, author of books on Russian cuisine and menus for LG SIGNATURE presentation. The presentation was adorned by the exposition of works by photographer Konstantin Gribov, winner of the Russian Geographical Society's "Most Beautiful Country 2016" competition, winner of the MIFA 2016 competition, who inscribed LG SIGNATURE brand products in the architecture of Moscow, presenting the harmony of city and technology in his works. Famous brand ambassadors shared the stories that unite them and LG SIGNATURE. Especially for media representatives, partners, guests of honor Anita Tsoi, Margarita Koroleva, Victoria Lopyreva, Anton Shunin, Dmitry Klokov, Ruslan Nigmatullin, Valery Karpin, a tour of the exhibition was held with a presentation and a fascinating story about famous buildings and places of Moscow, along with LG products SIGNATURE that make up a single beautiful and comfortable living space. Also at the event, LG announced its long-term partnership with the Russian Museum of Impressionism as a technology partner.

LG SIGNATURE's first products include an eye-catching 4K HDR OLED TV, a high-tech TWINWash ™ washing machine, an elegant InstaView Door-in-Door ™ refrigerator and a futuristic climate system.

OLED TV built with cutting-edge technology for the ultimate immersion

The LG SIGNATURE 65-inch W-Series OLED TV combines cutting-edge television technology with premium design, demonstrating that simplicity is the ultimate form of complication. Thanks to the "Picture on the Wall" format - smooth contours and the thinnest panel profile (2.57 mm), which is mounted without gaps to the wall - it seems that the W7 levitates in the air. Upward-firing speakers and unparalleled Dolby Atmos sound quality complete the immersive experience. Like other LG OLED TVs, the W7 series TV can reproduce incredibly vivid images with perfect blacks and limitless picture contrast in a wider color gamut.

OLED-TVs LG SIGNATURE G7 series (77/65 inches) are made in the proprietary Picture-on-Glass format, representing an ultra-thin OLED panel with a thickness of only 2.57 mm on a translucent glass base and a soundbar built into laconic stylish TV stand.

All W7 and G7 series TVs support Active HDR, which displays HDR content with enhanced picture brightness and sharper shadow detail. In addition, they support the full range of HDR formats, including Dolby Vision, HDR10 and HLG (Hybrid Log Gamma). LG's webOS 3.5 platform, along with an improved Magic Remote and new Magic Link, make it easier to control and access content.

Director and producer Yegor Konchalovsky said about the LG SIGNATURE W series TV: “The views and landscapes of Moscow always inspire me, they are an ideal picture, which can only be compared with the image on the LG SIGNATURE TV screen. Minimalism, the smallest details, tone transitions and surround sound allow you to fully immerse yourself in the film and enjoy high quality images on the wall."

Elegant, comfortable and high-tech washing machine

The LG SIGNATURE TWINWash ™ twin-drum washing machine features a sleek, minimalist design, complemented by a sleek Quick Circle touchscreen control panel built into a tempered glass door. The LG SIGNATURE has a main compartment (12 kg) and a mini compartment (2.5 kg) that can be used in parallel or independently of each other. Thanks to this, users can load into the machine laundry that requires separate washing - colored and white, requiring regular and delicate washing, large and small batches, as well as clothes for children and adults. With a gentle drying function at a lower temperature than conventional tumble dryers, LG SIGNATURE treats fabrics with care, maintaining their texture and appearance. The automatic liquid detergent dispensing technology provides the strictly necessary amount for washing a certain amount of laundry. The LG SIGNATURE washing machine is equipped with the LG Centum System ™, which provides increased reliability through an advanced suspension system. TV presenter and journalist Ekaterina Odintsova on the stylish and high-tech home assistant: “For me, beauty, elegance and design are of great importance. That is why I chose the LG SIGNATURE washing machine for myself. She became a decoration in my bathroom. And of course, most importantly, two separate drums that allow you to wash a lot of different things in one day."

A refrigerator that demonstrates freshness from the inside

The LG SIGNATURE refrigerator is a new take on the combination of advanced technology, premium materials and convenience. The textured steel body accentuates the minimalist style. With the InstaView ™ Door-in-Door® feature, the tinted Door-in-Door® compartment becomes transparent when tapped on the surface. Thus, the user sees the contents of the refrigerator without opening the door, which prevents the loss of cold air and provides energy savings. In addition, a touchscreen display located inside the Door-in-Door® compartment allows you to adjust the temperature in the refrigerator and freezer compartments, as well as monitor the operation of the hygienic filter and the activation of additional functions. The Auto Open Door function automatically opens the refrigerator door using a special sensor located at its base. The inner surface of the refrigerator is made of stainless steel, LED illumination of each shelf in the refrigerator compartment will facilitate the search for products and an overview of the inside. The special Hygiene Fresh + hygiene filter will eliminate bacteria and prevent unpleasant odors. For more comfortable access to food in the freezer, the drawers are automatically extended. The LG SIGNATURE refrigerator is also equipped with a reliable inverter linear compressor (10 years warranty) from LG. Igor Bukharov, President of the Federation of Restaurateurs and Hoteliers, shared his impression of the LG SIGNATURE refrigerator: “The basis of any restaurant is the cuisine and the skillful hands of the chef. A restaurant for me is not just food, it is the art of hospitality. And the basis of both restaurant and home cooking is fresh products, which should always be at hand. The LG SIGNATURE refrigerator attracted me by the fact that I can see its contents without even opening the door, and also easily and quickly access the products I need."

Vlad Piskunov, the author of books on Russian cuisine and menus for the presentation of LG SIGNATURE and the chef of the fashionable Matryoshka restaurant, spoke about the importance of storage: and smart technologies that allow the chef to easily and comfortably create culinary masterpieces from the freshest ingredients."

As part of the Russian premiere of the new ultra-premium brand LG SIGNATURE, a special menu of the same name from the project partner, DELLOS Catering, performed by the famous chef, brand ambassador, representing the new refrigerator model, Vlad Piskunov, was presented. The guests of the presentation, held at the Museum of Russian Impressionism, appreciated the delicate taste and exquisite presentation of dishes. Tradition and innovation, unexpected combinations of ingredients and organically selected shades of seasonings have created a single and coherent image of Art of Essence. The banquet menu consisted of an assortment of rye pasta with mackerel riet, Olivier salad, cream cheese and beets, pike canapes with caviar and pink salmon caviar, dried duck tartare with lingonberries and a gingerbread basket with melted cottage cheese.

Climate complex that purifies the air right in front of your eyes

LG specialists are confident that there is nothing more important than clean air. The transparent panel of the elegant climate complex LG SIGNATURE allows you to observe with your own eyes how the air purification process takes place. The device uses the modern Watering System technology, based on the use of water to filter harmful chemical and pollutants, the system ensures the rapid achievement of a comfortable level of humidity in the room. The device is equipped with the Black Filter System, which allows the filters to be reused for 10 years without replacement, saving money and preserving the environment. Not all contaminants are visually identifiable, the smallest particles of dust and contamination, which do not have a pronounced odor, are especially hazardous to health. The Smart Indicator, located on the control panel, measures air quality in quantitative terms by categories PM10, PM2, 5 and even PM1, 0 and displays the readings on the display. The air purity level is calculated based on the concentration of dust and odors (gases), classified in four levels and indicated by a color indicator.

Honored Artist of Russia Alika Smekhova appreciates the fresh, homely atmosphere: “Throughout the year, the LG SIGNATURE climate complex gives me the freshness of the capital's summer rain, water drops freeze on the glass, ionized air fills my house, cleans and moisturizes it, and most importantly, I can easily navigate climatic complex, as in the center of Moscow, with closed eyes."

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About LG Electronics

LG Electronics (KSE: 066570. KS) is a world leader in high-tech electronics, advanced mobile communications and home appliances. The company employs 77,000 people worldwide in 125 branches. LG has four divisions: Home Entertainment, Mobile Communications, Home Appliance & Air Solution and Vehicle Components, with global sales of USD 48.8 billion (KRW 56.5 trillion) in 2015. LG Electronics is one of the world's leading manufacturers of flat panel TVs, mobile phones, air conditioners, washing machines and refrigerators. LG Electronics is also a laureate of the 2016 ENERGY STAR Partner of the Year award. For more information, please refer to www.lg.ru.

About the Museum of Russian Impressionism

The Museum of Russian Impressionism was opened on May 28, 2016 on Leningradsky Prospekt. The building on the territory of the Bolshevik cultural and business complex was originally intended for storing flour and sugar. The museum houses a projection installation "Breathing Canvas" by the contemporary American artist Jean-Christophe Couet, dedicated to the process of creating paintings. In addition, the exhibition “Mikhail Shemyakin. A completely different artist”, revealing the work of Valentin Serov's student from a new perspective. The collection is based on the private collection of Boris Mints, who focused on Russian art of the late 19th - early 20th centuries. The earliest painting is 1879, by Vasily Polenov. Many canvases in the collection were purchased abroad, thus finding themselves back in their homeland: "Summer" by Nikolai Bogdanov-Belsky and "Venice" by Boris Kustodiev, two works by Pyotr Konchalovsky and "Mountain Village" by Nikolai Dubovsky. Also in the museum are paintings by Konstantin Korovin, Igor Grabar, Konstantin Yuon, Yuri Pimenov and other masters - previously inaccessible to the general public. After the official presentation in Moscow, a significant part of the future permanent collection visited Ivanovo, Venice and Freiburg. In 2015, the Museum of Russian Impressionism became part of the ICOM (International Council of Museums).