THE PEOPLE'S "OSCAR" HAVE HANDED IN THE KREMLIN

2024 Author: Gavin MacAdam | [email protected]. Last modified: 2023-12-16 13:38

On Friday, December 14, the 21st ceremony of awarding the winners of the National Prize "Brand No. 1 in Russia 2018" was held at the State Kremlin Palace. Millions of Russians across the country from Kaliningrad to Vladivostok voted for their favorite manufacturers of goods and services. And now the winners received their well-deserved reward

The awards ceremony was imbued with New Year's mood. One of the first to appear on the stage was People's Artist of Russia Philip Kirkorov, who, by the way, himself became the winner of the award in the category "Best Performer". His video "The color of mood is blue" became the leader in terms of the number of views on the Russian Internet. Philip wished all spectators a Happy New Year and said that this year was special for him:

- I realized that after fifty, life is just beginning and acquires new joyful colors!

Stars of Russian show business took part in the festive show dedicated to the awarding of the winners of the "Mark No. 1" Doreen, the ballet "Todes", the group "Earthlings" and many others. The hosts of the evening, Yulia Kovalchuk and Alexei Chumakov, also performed their greatest hits. It is not surprising that the audience could not sit still. The artists not only performed, but also presented awards to the winners of the award. And they, in turn, shared the secrets of success.

“This award is especially valuable for us because it is a recognition of the consumers themselves,” Walter Geiger, Managing Director of the Consumer Products Division of Johnson & Johnson Russia, Ukraine and the CIS, shared with reporters. - And we are confident that our drug - Hexoral® - is rightfully called the No. 1 spray for the treatment of sore throat. Over the past 12 months, we have presented about ten new products in Russia, and in 2019 we will definitely continue to present new products that help preserve the health of adults and children. Thus, one of the most important events of the next year will be the release of a completely renewed portfolio of Johnson's® Baby cosmetics.

Komsomolskaya Pravda was recognized as the most popular newspaper in the country in 2018. First Deputy General Director of "KP" Vladislav Gemst believes that the award is well deserved.

- Of course, we counted on her. The monthly audience of "Komsomolskaya Pravda" is 35 million people. Komsomolskaya Pravda is the largest newspaper in the country. Radio "Komsomolskaya Pravda" is listened to throughout Russia, and the portal kp.ru is one of the leaders of the Russian-language Internet. We knew that our readers and listeners would vote for us, and it happened!

“Today Komsomolskaya Pravda is the number one newspaper,” Vladislav Gemst said, not without pride. - I can promise our audience that we will not miss any of the important informational reasons in the future!

The most popular network of fitness clubs was named S. S. S. R. - Network of Sports Facilities of Russia. The network is actively developing: in five years, 30 new clubs have been opened. IN USSR. you can not only regularly practice, but also come to master classes given by famous athletes and choreographers.

“The dynamics of our growth is higher than that of our competitors,” says Sergey Savinov, General Director of the Network of Sports Facilities of Russia. - We have clubs in Moscow and the region, in Samara, Dzerzhinsk and Obninsk. And we are definitely not going to dwell on this. The victory in the "Mark No. 1 in Russia" is very important precisely because we have received recognition not only among professionals in the fitness industry, but also among our clients.

According to Sergei Savinov, one of the secrets of the brand's success is a democratic price for which anyone can get the most comfortable service, a varied range of fitness services and, of course, unlimited access to the gym, pool and bath complex.

Ahead is the New Year, which means that many of us will go out of town to rest. Pensions, hotels and holiday homes are now especially actively competing for customers, but the winner is the one who offers the best price-quality ratio. This year the Mistral hotel near Moscow received the "Brand No. 1 in Russia" award.

“Yes, the competition in the Moscow region is the highest, but we became the first, because we know how to pay attention to each guest,” said Svetlana Petrechenko, PR-director of the Mistral hotel. - We have only 112 rooms, we can accept not so many visitors and no one is left without attention! We are loved, they return to us again and again.

This winter, Mistral will delight guests not only with excellent service, but also with the opportunity to have a great time outdoors: a tubing track will open, a ski track will be opened, and then a skating rink. In the summer - and the hotel is located on Istra - a wake park will open, where you can go water skiing.

“We want people to come to us more often for various kinds of seminars,” Svetlana Petrechenko said. - We already have a conference hall for 200 people. But our plans are to build another one, larger, with the most modern equipment.

The Russians recognized the Vkusnoteevo brand from the Molvest company as the most “popular” brand among dairy products. According to those who voted, Vkusnoteevo offers the best butter, dairy and fermented milk products.

“For us, receiving this award is the best reward,” said Anatoly Losev, General Director of the Molvest Group of Companies. - This is the most important award for our entire team!

At the same time, as Anatoly Nikolaevich explained, the victory did not come as a special surprise.

- We really make the best butter. Because we only use our own milk and produce the product from the freshest cream. The technologies and equipment that we use are also some of the best, - said Anatoly Losev. - Our main task in production is only to preserve the taste of the product.

The group of companies "Molvest" constantly enters the market with new proposals. This year, for example, yoghurt "Vkusnoteevo" of the "family" format in a package of 750 grams was especially popular. Yoghurts with vegetables were also popular, and this is a unique product for the Russian market. Customers liked them so much that there is already a request for new tastes.

“We have extensive plans for 2019,” added Anatoly Losev. - For example, we are completing the modernization of a cheese factory in the Voronezh region. We plan to increase production by 3000 tons. We will also have a cheese whey processing plant, which will produce whey protein concentrate, which is used for the production of sports nutrition.

“In a word, receiving the consumer confidence award for us is one of the incentives for further development,” Anatoly Losev summed up.

Another popular product is fried packaged sunflower seeds. There are a lot of offers on the market, and the “Brand No. 1” award was received by the “Smart” company - for the seeds of high-quality roasted “GINN”. Why are they so popular? Because they are unique: JINN seeds are grown in Russian fields, washed with running water and fried in the air. This means that they are tasty and fragrant, do not stain your hands and leave no oily traces. The manufacturer does not use any flavors, preservatives or chemical additives in its production.

“Our seeds are a truly natural and healthy product, which is why tens of millions of consumers trust us,” explained Maxim Chvanov, Commercial Director of Smart Company. - And the victory in the national competition for us is, first of all, the victory of the company, which, in difficult conditions for Russian business, was able to grow from a small production into a market leader in its niche and, most importantly, managed to create and develop a brand loved by millions of Russians - high-quality roasted seeds “JINN.

As Maksim Anatolyevich explained, for the production of DZHINN sunflower seeds of our own selection, grown in the Krasnodar Territory, are used. The Smart company pays great attention to the technologies of procurement, storage, processing of raw materials and packaging of finished products.

- We have adopted the best European and American technologies, the most modern and advanced of those that are now on the food production market. We are the technological leaders of the industry, - explained Maxim Chvanov.

In 2019, the company plans to expand its assortment and become more active in exporting.

Safety comes first. The people of Russia recognized the StarLine Research and Production Association as a company that reliably protects our cars. It develops and manufactures the best security and telematics equipment that reliably protects vehicles in Russia, the Commonwealth countries and 58 other countries around the world. For more than 15 years NPO StarLine has been the leader in the car safety market.

- In fact, we are creating an entire industry in Russia. Our main secret of success is that we think about our favorite car owners, guess and anticipate their needs, expand the functionality of our equipment, take care of its high quality and competent installation, provide technical support to our users, provide people with financial guarantees of the reliability of StarLine protection, - approved by the executive director of StarLine Elizaveta Narbut. - Today 16 million car owners are confident that they will find their cars where they were parked. They have access to smart solutions for comfort, free monitoring and online diagnostics, savings in leading insurance companies. And all this is thanks to StarLine equipment.

Safety is also about cleanliness. Today, in the 21st century, we cannot imagine life without detergents and cleaning products.

Despite the similarity of the characteristics of similar products declared by manufacturers, their effectiveness can vary significantly.

This year the "Brand No. 1 in Russia" award was received by the B&B Family company, which has been pleasing consumers with highly efficient and safe products for many years.

“Our main hit is the Unicum grease remover, which is able to cope with even the most stubborn dirt,” explained the founder and president of the company, Alexander Balakhovsky. - This year we have made very good progress in terms of territorial representation, volumes and recognition of TM UNICUM.

We have been successfully engaged in import substitution for four years now and have achieved serious success in this matter!

“Receiving the award gives our company a strong impetus for even more efficient work and an additional incentive for further development,” said Alexander Balakhovsky. “In this difficult time, we were able not only to survive, but also to actively develop, introduce new technologies and produce unique products.

The import substitution program and social responsibility allow our company to replace imported counterparts, offering Russian buyers high-quality and effective products at affordable prices.

All B&B Family company products are manufactured in full compliance with the requirements of Russian legislation, and quality control is carried out at each production stage.

- Food is pleasure, and the goal of the B&B Family company is to make cleaning after meals a pleasure. And this is possible only in one case, if the time and effort spent on this process are minimal, and there will be no trace of the dirt, - Alexander Balakhovsky outlined his credo.

The winner in the category “Social and Cultural Event of the Year” was the International Military Music Festival “Spasskaya Tower”. The prize was awarded to Vladimir Doronkin, Deputy Head-Executive Secretary of the Spasskaya Tower Festival Directorate.

“To be honest, the award came as a surprise to us,” admitted Vladimir Doronkin. - I was sure before that "Brand No. 1" is purely a story about the consumption of goods. And then I realized - no, everything is logical. After all, we organize our festival for the audience! We open the world to Russia, and Russia to the world. And no sanctions can prevent this! The main thing for us is that the Spasskaya Tower Festival is appreciated by people - ordinary spectators. And this reward is a living testimony to that.

What is the New Year without fireworks? According to the voting results, Rusalut.ru became the best company among those who offer pyrotechnics to the consumer. This is not surprising, since the company has been producing and selling high-quality and safe pyrotechnic products throughout the country for more than ten years.

- All our products are produced by those who, in fact, invented the fireworks - the Chinese. But under our strict supervision, - said the director of the company for development Daniil Danilov. - We meet all Russian and European quality standards. Before reaching the consumer, our products go through seven tests! Therefore, it is guaranteed to be safe, if, of course, you carefully read and then strictly follow the instructions.

- Every pyrotechnic manufacturer in China has its own "trick" - the pyrotechnic effect, which he succeeds best of all. And this is exactly what we take into account when placing orders - said Daniil Danilov. - That is why our products are so popular …

The concert ended with a performance by the laureate of the Mark No. 1 in Russia award of the Central Military Orchestra of the Ministry of Defense of the Russian Federation (head of the orchestra and chief conductor - Honored Artist of Russia, Colonel Sergei Durygin).

Also, the organizers of the award delighted the audience with New Year's gifts from stamps, which were raffled off in the Coat of Arms Foyer of the State Kremlin Palace. More than 400 guests became happy owners. In general, all the participants enjoyed the holiday.

See you in a year - December 14, 2019!