Award For The Best: How The "Mark No. 1 In Russia" Laureates Were Honored In The Kremlin

2024 Author: Gavin MacAdam | [email protected]. Last modified: 2023-12-16 13:38

Every day we ask ourselves questions: what smartphone to give to a friend for a holiday, what media to read on the way to work, where and what to dine, how to choose a kitchen set, how to cover the walls during the renovation and what to sleep on after its completion? Reading reviews and choosing from their own experience, consumers of goods and services give preference to those whose products are to their liking and affordable

Elena Lapik, General Director of "MARKA №1 IN RUSSIA", Sergey Lazarev"

On December 14, on the eve of the main winter holiday, the 21st ceremony of awarding the winners of the National Prize "Brand No. 1 in Russia 2019" was held at the State Kremlin Palace.

Muscovites and guests of the capital came not only to watch the concert of pop stars, but also to find out which companies offer the really best goods and services. After all, those who took to the red carpet that evening are already trusted by millions of people throughout Russia.

Alexander Oleshko host of the ceremony, co-hosts of the Domisolka children's theater

Gleb Matveychuk, ensemble "Carousel"

Drum show "Vasiliev Groove"

Alla Dukhova's ballet "TODES"

Polina Gagarina, Extravaganza Show

The ceremony of awarding the laureates of the "Brand No. 1 in Russia 2019" award opened a series of New Year's concerts. The atmosphere of the holiday began in the foyer of the State Kremlin Palace: guests were greeted with drinks and treats at the stands of the winning companies, and the mood was lifted by photo sessions in specially decorated photo zones.

Alexander Buinov, Ballet of Alla Dukhova "TODES"

Diana Arbenina

The laureates of the Prize shared their emotions and secrets of their success.

Denis Martasov, Director of Marketing Department, ABI PRODUCT

Taste of victory

In the category "Fast food lunch" the victory was won by the products of the trading house "Kitchen without borders".

- To receive such an award is, first of all, a recognition that our customers have appreciated the continuous work on improving products and promoting them to the market. The key to success was the 50% increase in sales of cups of the “ready-to-eat” business menu compared to the previous year. It is the increase in sales and the recognition of consumers that suggests that next year the growth will continue rapidly, '' Marketing Director Denis Chekin shared with colleagues and journalists. - Many thanks to the organizers of the award, we are very pleased to participate in this event for several seasons. We have won several times already and are always happy with the warm atmosphere that prevails at the event,”concluded Denis Chekin.

Denis Chekin, Marketing Director, Kitchen without Borders Trading House

Another gastronomic award found its winner - in the meat gastronomy nomination, the Vyazanka brand was recognized as a laureate.

- It is very pleasant and exciting for our company to once again become a laureate of the "Brand No. 1 in Russia" award. Two of our brands have already received this prestigious award: Hot Thing last year, and Vyazanka in 2017 and 2019. I would like to thank everyone who voted for Vyazanka, everyone who chooses this particular product on store shelves. It is a great honor and great responsibility to be a leader. I thank all the employees of the company with a well-deserved award, of course, this is the result of the close-knit teamwork of real professionals in their field, - comments Denis Martasov, Director of Marketing Department of ABI PRODUCT.- "Brand No. 1 in Russia" is one of the most prestigious and coveted awards for any manufacturer, because its results reflect the opinion of buyers. And their trust, support and recognition is the highest reward. We work for them.

The desire of Russian families for natural products brings the national drink - kvass - to our tables. The Vyatsky kvass company became the winner in this nomination.

- I believe that the "Brand No. 1 in Russia" award is the highest achievement for those who produce folk goods. This is both a great merit and a great responsibility. For us, kvassovars, the summer was unsuccessful, cold, but the sales of our kvass still increased, which testifies to consumer confidence. Vyatich's plans for the future are ambitious: to take a leading position in the Russian market and enter foreign markets on a large scale. I consider the components of the success of our company to be the professionalism of our employees, the quality of the product, the release of new varieties, and the vision of leadership positions,”said Ilya Kuragin, General Director of Vyatich.

Ilya Kuragin, General Director of Vyatich

Technology and accessibility are trending

Not without the introduction of the latest technologies in the medical field. Roche Diabetes Kea Rus has long been committed to the development of personalized medicine, improving the quality of life for people with diabetes. Blood glucose meters, test strips, lancing devices, insulin pumps and infusion sets are just a few of the Accu-Chek products that help diabetic patients control their disease.

“We are proud that our users have trusted us for the third time in a row. In my opinion, our success is due to the focus on patient needs. We work for people with diabetes mellitus, and all our care is primarily directed at them. The organizers would like to say thank you for the fact that the “Brand No. 1 in Russia” award remains interesting to people, helps them choose high-quality goods,”said Vladimir Karpukhin, General Director of Rosh Diabettes Kea Rus.

He called the main achievement of the company in 2019 maintaining its leadership position in the test strip segment. Vladimir Karpukhin believes that the development of the production process in Russia will consolidate the success in 2020.

Vladimir Karpukhin, General Director of Rosh Diabethes Kea Rus

Business services for fans of online shopping and parcels from distant parts of the country and the world are constantly developing.

- The outgoing year has become special for our company: Russian Post completed a large-scale reorganization process and became a joint stock company. This really changes a lot for the company itself. The changes that have taken place were appreciated by our citizens, and the "Brand No. 1 in Russia" award confirms the fact that the chosen vector of development and the work of each individual employee are correct. In the new year, we plan to launch social services that will bring even more benefits, - said Arkady Kremnev, director of commercial operations of the postal business and social services block of the Russian Post. He also recalled the emergence of services such as Geopost and Easy Return, which brought the quality of services to a new level. The number of international and domestic shipments increased, as well as the share of digital transactions and services for business.

Arkady Kremnev, Director of Commercial Operations, Postal Business and Social Services Block, Russian Post

Success today is the key to development

For the third time, Sergey Savinov received an award for the development of a network of sports clubs. USSR. - The network of Sports Constructions in Russia has grown to 30 clubs in six years. In 2019, on the basis of fitness rooms, an internal self-education school was opened for managers and specialists who work directly with clients.

- This year I can characterize my emotions as follows: like a schoolchild when passing the Unified State Exam with excellent marks. New paths and horizons are opening up for us. Creating your own school provides additional knowledge in our profile. For a company that promotes a healthy lifestyle to be successful, its employees must have character and the ability to create an atmosphere of a sports event, '' summed up the CEO of the fitness club chain S. S. S. R. Sergey Savinov.

For him, "Brand No. 1 in Russia" has become a symbol of the end of the working year.

- It's like submitting an annual report, after which a new test begins. I would like to wish the organizers to be always positive, to do fitness,”Sergey Savinov smiled.

Sergey Savinov, general director of the fitness-clubs network S. S. S. R

Representatives of the Ascona brand spoke about how important it is to pay attention to proper sleep.

They truly learned to anticipate the desires of customers: in terms of choosing a berth for a man and a woman, there is a big difference. Firstly, a man is often heavier than a woman, and he needs a different type and material of filling the mattress.

“We have created a unique two-piece product designed for people with a large difference in weight, so that they do not quarrel over household trifles and sleep comfortably,” said Elena Korchagova, director of strategic marketing, surprised the audience.

Vladimir Korchagov, Vice President for Retail Business Ascona Life Group, Elena Korchagova, Director for Strategic Marketing of Ascona"

The colleague's opinion was supported by Vladimir Korchagov, vice president for retail business of the Askona brand. He focused on the successes achieved. Thanks to them, healthy sleep gives customers a boost of energy to love and do whatever we like: hobbies, work, household chores.

- Success depends not only on the latest technologies and materials. The most important thing is the attitude towards the client and the development of service services. If you voted for us, then the company is on the right track. The business indicator was the increase in sales of more than 30% compared to the previous year. We have a special approach to customers: for the second year in a row, we measure the NPS index, which reflects customer satisfaction and brand loyalty. In 2019, it amounted to more than 75%, and we are not going to stop there, - Vladimir Korchagov summed up. - Although we are on this stage for the 5th time, we are as excited as the first! A little about personal: the "Brand No. 1 in Russia" award is a great honor and responsibility, because millions of Russians have chosen our mattresses. On behalf of the company professionally engaged in the quality of sleep, we would like to wish the organizers of the award and the audience to get enough sleep!

The Prize ended with a performance by the Per4men quartet. They became laureates in the new nomination "People's Artist No. 1"

Many participants of the event received pleasant gifts in addition to the New Year's mood. The presentations from the finalist brands were presented in the Armorial Foyer of the State Kremlin Palace.

Guests of the award ceremony

NAVIEN team