Russian Journalists Got Acquainted With The Novelties Of The LG Company

2024 Author: Gavin MacAdam | [email protected]. Last modified: 2023-12-16 13:38

A weekly press tour of Russian journalists to the headquarters of LG in Seoul, where they were the first to get acquainted with the company's new products, has just ended. One of the largest electronics manufacturers in the world presented the most modern models of household appliances

During their visit to the headquarters, the journalists were able to speak with Mr. YongNam Ro, who has been appointed Vice President and Head of the International Sales and Marketing of Kitchen Appliances at LG Electronics Home Appliance & Air Solution since January 2019. During the interview, he spoke about the company's plans and the specifics of working in Russia. In particular, Mr. Ro noted that LG is trying to follow the needs of Russian consumers: “The structure of the kitchen space differs from the Korean one - they are smaller. Therefore, we have specially designed 60 cm wide narrow refrigerators. There is no such product in Korea. We made a foldable shelf for pots - there is no such thing in Korea either. Also microwave so you can make your own recipes. Narrow washing machines for your premises. That is, we work at the request of our customers. " In addition, he shared his vision of home appliances in the future: “We have already developed the ThinQ app, thanks to which we were able to increase the connectedness of home appliances with artificial intelligence. We have also already created a control system for household appliances for the home through a smart speaker LG XBOOM AI ThinQ WK7Y with "Alice" from Yandex. And we will actively expand this area further, linking more and more home appliances into a single ecosystem."

One of the new products that is just getting ready to conquer the Russian market at the end of 2019 is the system

LG Styler Plus Black Edition, the latest addition to the line of garment care systems that launched a whole new category of household appliances a few years ago. At the core is LG's TrueSteam ™ technology, which removes over 99.9% of germs and bacteria on clothing. There is no longer a need for a long ironing process: the steam cabinet itself smooths out creases and creates clear lines using the Easy Pants Crease technology, providing clothes with delicate care and eliminating any unpleasant odors. Another difference of the new LG Styler system is its stylish and effective appearance, the mirror surface of the cabinet can become an independent decoration of any interior. The model is also suitable for large families, as it can hold up to five pieces of clothing on movable hangers and an extra pair of trousers on the inside of the door.

Continuing the tradition of effective solutions for the care of clothes at home, washing machines using artificial intelligence technologies are presented on the Russian market

LG AI DD ™ … Using Big Data data from 20,000 washing algorithms, smart technology allows you to automatically determine the weight of the laundry, the softness of the fabric and the appropriate wash cycle. New technologies are aimed at minimizing damage to fabric: it is reduced by 18%, significantly extending the life of things. Another benefit is the TurboWash ™ 360 function. Now a quick and efficient wash in just 39 minutes! Great for families with children - Steam ™ + technology neutralizes up to 99.9% of allergens through a special sterilization cycle.

During a special presentation, representatives of LG's headquarters told reporters about the latest solutions in the field of domestic air conditioning, which will enter the Russian market in early 2020.

DUALCOOL model with Wi-Fi support, it impresses with efficient cooling and simultaneous air purification, and the models

ARTCOOL offer graceful and attractive designs bordering on art for a variety of interiors.

DUALCOOL air conditioner removes micro-dust and dirt through a three-step process thanks to the built-in LG Air Purifying System. The sensor independently detects dust particles and other harmful substances, and the ion atomizer generates more than 5 million negative ions that are attracted to the particles. The final step, the positively charged Micro Dust Filter, removes tiny, negatively charged microparticles from the air, including viruses and bacteria. The LG ARTCOOL Gallery line of air conditioners allows users to display any image of their choice on the front panel of the air conditioner, adding personality to the interior.

Speaking of fresh air systems, the PuriCare line was presented to reporters. The PuriCare 360 Residential Air Purifier and PuriCare Mini Portable Air Purifier are equipped with the most advanced filtration technology. With one-of-a-kind circular design and 360-degree coverage

PuriCare 360 creates a healthy environment and can be placed anywhere in the room. It is the perfect family solution - from cleaning the air during cooking to the perfect atmosphere for babies with Baby Care turned on. The 360 ° Total Care Filter System actively combats particulates, harmful gases and odors, while the Smart Sensor detects fine particles less than 1 micron in diameter.

LG PuriCare Mini - a compact cleaner that you can take with you due to its small size and weight (comparable to a 500 ml bottle of water). Ideal for use on an airplane, car, train, etc. Plus, it runs up to 8 hours uninterrupted and can easily be recharged via USB.

Special attention should be paid to the presented series of refrigerators with a bottom freezer, which are already presented on the Russian market, LG DoorCooling + Thanks

LG DoorCooling + cold air is supplied from the top of the refrigerator evenly and is 32% faster on the inside, including the door shelves, which means that the quality of any food and dish is preserved for a longer time. Meat, fish and vegetables stay fresh for a long time, provided that suitable storage temperatures are observed: using the simple FRESHConverter ™ regulator, you can select the desired temperature - from –2 ° C to + 3 ° C. Also, the quality of stored fruits and vegetables is affected by humidity - in LG refrigerators, its optimal level is provided by the Fresh Balancer ™ freshness zone. Ease of use is supported by the presence of a folding shelf, which provides more options for storing bulky items. The wine rack holds up to five bottles of wine. Zero door gap allows the refrigerator to be placed close to the wall and to open the refrigerator door 90 degrees, freely extending the drawers. The spacious freezer compartment makes the refrigerator even more convenient with the enlarged boxes for storing frozen food. Plus, the Door Cooling + ™ refrigerator features sleek lines and thoughtful use of materials. The seamless metal touch display, hidden rectangular handle and soft light from its LED panel are both practical and highlight the minimalism and elegant design of the refrigerator.

LG also unveils a new microwave oven on kitchen equipment.

NeoChef ™ … In addition to its functions, the device can replace a yogurt maker, a grill, a double boiler, a deep fryer in the kitchen, and even set precise settings for melting chocolate. Thanks to Smart Inverter technology, the microwave delivers unparalleled convenience and sophistication to any kitchen. The inverter effectively preserves food nutrients and flavors, using linear power control from 300 to 1100 watts to cook or defrost food evenly throughout the cycle.

Journalists also got acquainted with the revolutionary upright vacuum cleaner

CordZero A9 +that provides wet cleaning thanks to the new nozzle, and the robot vacuum cleaner

CordZero R9 … The latter uses an advanced deep learning algorithm for more efficient operation and collision-free movement around rooms. The Upright Vacuum Cleaner removes dust from carpets and hard floors with powerful suction from the LG Smart Inverter Motor. The CordZero R9 features ThinQ technology, LG's exclusive AI platform. With this technology, the vacuum cleaner can pinpoint its exact location in an apartment or house. The device is equipped with a 160-degree wide-angle 3D Dual Eye sensor, which simultaneously looks straight and upward, collecting a complete set of visual data for more accurate navigation.