2024 Author: Gavin MacAdam | [email protected]. Last modified: 2023-12-16 13:38
Moscow, October 15, 2018 - For the first time in the global history of consumer electronics companies, LG Electronics conducted a tour to South Korea with the participation of eleven famous Russian artists, film and television, introducing them to the distinctive culture of one of the most innovative countries in the world, as well as aesthetics and advanced technologies ultra premium brand LG SIGNATURE
The participants of the trip, who shared their impressions of her with the readers of their Instagram accounts, were one man and his ten wonderful companions: director and producer Yegor Konchalovsky, TV presenters Ekaterina Andreeva, Anfisa Chekhova and Yulia Baranovskaya, TV presenter and found PR TREND agency Ekaterina Odintsova, actress theater and cinema Olga Kabo, TV presenter and singer Olga Orlova, TV and radio presenter Tutta Larsen, singer and actress Anastasia Makeeva, fashion designer Alisa Tolkacheva, interior designer Diana Balashova.
The ultra premium brand LG SIGNATURE is designed to stay true to the true essence of every product. That is why each is a minimalist masterpiece that strikes the perfect balance between aesthetics and functionality. LG SIGNATURE's first products are an ultra-thin OLED TV with perfect color technology and unrivaled sound, a high-tech TWINWash ™ washing machine, an elegant InstaView Door-in-Door ™ refrigerator and a futuristic climate complex.
On the first day of the program, the star-studded tour participants visited the LG Showroom in Seoul with the SIGNATURE KITCHEN SUITE built-in kitchen appliances, embodying the spirit of excellence, stylish design, high performance and extended utility. A complete set of appliances includes an oven, induction hob, refrigerator, dishwasher, wine cabinet and espresso machine, which will become reliable helpers and decoration of any home. The SIGNATURE KITCHEN SUITE has been designed to integrate perfectly into existing spaces, creating the finest culinary environment to suit the varied tastes of even the most discerning consumer. At the end of the evening, LG SIGNATURE guests got acquainted with traditional Korean cuisine in one of the most prestigious restaurants in the city.
The second day of the tour would be devoted to acquaintance with the traditions of South Korea. The celebrity tour participants took part in a tea ceremony and tried on the national costume of the country's inhabitants - a multi-colored hanbok.
The guests were able to plunge into the world of modern street culture on the main shopping street Myeongdong, known for its dynamic and saturated spirit of Seoul. At the end of the day, the tour participants enjoyed a stunning view of the city from its highest point - the N Seoul Tower. A real space for creative inspiration is created here - the world's first OLED tunnel, created from 70 ultra-thin, ultra-flexible and light OLED displays, as well as other art objects from LG's cutting-edge displays. The deep blacks and color-perfecting technologies of LG OLED TVs brought LG SIGNATURE guests to the atmosphere of space, underwater world and oriental flavor.
On the third day of the tour, famous Russian artists, film and television workers visited the headquarters of LG Twin Towers and made a trip to Science Park Magok, where they got acquainted with the new products of the ultra-premium LG SIGNATURE brand, as well as high-tech assistant products from LG under the CLOi brand - a waiter robot, a porter robot, a shopping trolley robot, and an airport cleaning robot. And the robotic exoskeleton LG CLOiSuitBo has already been created to empower the person himself - to support and strengthen the legs in order to provide greater mobility and less stress on them. Among LG's technological advancements, Magok also features smart home appliances, LG Styler steam-assisted clothing systems, InstaView ™ Door-in-Door® refrigerators with tinted panel doors, and more. On the same day, the guests of the tour were transported to the second largest city in the country after Seoul, the seaport of Busan. It is known for its many skyscrapers and other architectural landmarks as well as cultural events. In particular, the largest in Asia Busan International Film Festival, which was held at the time of the guests' arrival.
On the final day of the tour, prominent Russian artists, film and television personalities visited the LG home appliances factory in Changwon. The history of the brand's formation began in 1958 with the production of Korea's first transistor radio, and later the first black and white TV, washing machine, refrigerator and air conditioner. And today, the ultra-premium brand LG SIGNATURE, as well as the entire line of advanced household appliances from LG, are presented at the plant in Busan in the creative showroom of LG. Acquaintance with Busan continued with a fascinating trip on a premium yacht and a visit to the Hedong Yengunsa Buddhist temple, the only one in South Korea, picturesquely located on the coast.
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About LG Electronics, Inc
LG Electronics, Inc. (KSE: 066570. KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances. The company employs 77,000 people worldwide in 125 branches. LG has five business units: Home Appliance & Air Solution, Home Entertainment, Mobile Communications, Vehicle Components and B2B, with global sales of $ 55.4 billion in 2017 (KRW 61.4 trillion).). LG Electronics is one of the world's leading manufacturers of flat panel TVs, smartphones, air conditioners, washing machines and refrigerators. For more information, please refer to www. LGnewsroom.com.
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